Entry Strategy: Settlers of Catan

Developed a strategy for the launch of this popular board game in India

  • Comprehensively researched the Indian board game market-its present users and the future potential.
  • Based on that, developed a three stage plan (Entry, Establishment and Further Growth). This included- Target Customers, Pricing, Distribution channels, customizing the game to the Indian Context, and Promotion channels.

Interviews of shop keepers here 

User Interviews here 

Analysis here